The aesthetic appeal of a car can make or break a new release. Most manufacturers are content with releasing consumer-safe styling that will appeal to the masses in a platonic sort of way, but some car companies come out with certain models that can ignite passion in anyone who witnesses one. Such cars come out only once in a while, and almost never from the conservative Japanese. The Americans and Germans play it safe most of the time, but they also take the most risks with new cars. And some of the results are quite interesting.

2nd Runner-Up :
Mercedes-Benz SLK350
The expensive new SLK is an evolution of its older self, and the results are stunning. The first thing most people would notice is how uncannily it resembles its ultra-exclusive brother, the McLaren SLR. The Formula One nose treatment, rounded rear end, long hood, pointy headlights and smooth sides of the car all add up to one unique machine. And the best part is, it looks good whether the top is up or down. It is a design that will steal sales away from BMW's Z4--with a little help from BMW's Chris Bangle along the way.

1st Runner-Up :
Chrysler 300C
The hottest full-size sedan to hit the streets since the chrome-clad monstrosities of the 1970s, the 300C became the first Chrysler to ditch their 1990s front-wheel-drive platforms and cab-forward design philosophy. Odd to look at when it was shown as a concept a few years ago, it took time for us to warm up to the design. Notable touches include a low roofline, high waistline, huge chrome grille, short overhangs and enough wheelwell area for shiny aftermarket dubs. Throw in the Hemi under the lond hood and the total package is good enough to eat.