Nissan fighter ads insults the Germans, Porsche especially

Porsche is apparently threatening to sue Nissan in the United Kingdom over an ad campaign attacking the performance of rival German brands, also including BMW and Audi.

Britain’s The Guardian says that Nissan’s very public outdoor ad campaign uses lines like “How to beat the Germans”, “The Germans Came Off Wurst”, “Kaisers Chiefed” and “The Winner Hans Down”, next to claims that Nissan’s sports cars, the 370Z and the GT-R, outperformed German rivals in various races at the Nürburgring racetrack in Germany.

However, although the outdoor ad campaign was provocative, it was unsubtle guerilla activity at the Goodwood Festival over the weekend that caused Porsche UK executives to lodge a complaint with Nissan and, according to sources, at one point threaten legal action.

Nissan decked out several of its sports cars with the logos of BMW, Audi and Porsche on the side with a classic five bar gate scoring system “etched” next to each brand to show the number of racing victories it had clocked up on the Nurburgring against them.

Porsche executives are understood to have approached Nissan demanding that the activity be stopped, saying that the use of their logo breached copyright.

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